![]() If people are diehard enough to watch that now, then they’re more likely to hop on a streaming service to watch as opposed to a casual fan who occasionally watches a Cup race.Īt the same time, NASCAR must be careful about putting Truck and Xfinity races on streaming because those teams rely on sponsorship too and it’s already difficult for those teams to get sponsors and survive.Įvery change brings consequences, both good and bad, and NASCAR knows that. This next TV rights contract will be one of the most pivotal for NASCAR and the sport will have a lot of variables to consider as they undergo negotiations. Practice/qualifying and the occasional Truck and Xfinity race could move off linear TV because they’re more niche within the NASCAR landscape. ![]() ' Saturday February 25 Live From Auto Club Speedway in Fontana, Calif. This is only speculation but the most likely form of NASCAR programming that could go to streaming is potential docuseries and events that aren’t going to attract casual eyeballs in the first place. NASCAR TV Schedule Find all of the NASCAR listings airing on your local TV stations today. NASCAR is trying to grow and to do so, that still means being on broadcast and cable TV. Whatever streaming strategy is put in place for 2025, it’ll be a gradual shift of content. That’s why soccer is seen as such an attractive sport for streaming, even if not every soccer fan is on board. With the fan aspect, NASCAR has trended younger in recent years but there is still a sizable older audience more likely to not embrace streaming as much as younger people. “Whatever we do in terms of shifting content, it’ll be done responsibly and with our fanbase at the forefront of that decision-making process.” There’s financial stuff in the equation but the viewership piece, long-term, is critical for us as a sport. The teams sell against the three million viewers that tune into every Sunday afternoon to the extent that that’s compromised in any way via a direct-to-consumer model, that’s something we have to take into consideration. “If you’re ESPN+ or Peacock on the premium side, then that’s something we need to take into consideration,” said Herbst, “most notably with our fanbase just in terms of their ability to watch our content but also the team sponsorship model as well. Subscriber fees subsidize viewership to make up for that drop, but that also means sponsors potentially being hesitant on sponsoring a race car or offering less money, knowing that fewer people will be watching. Streaming has its advantages and might bring in more money for NASCAR, but it also brings less exposure to bring in potential new fans and could be a turn-off for sponsors and fans who won’t pay for streaming. Stick-and-ball sports have sponsors and they’re important in their own right, but NASCAR teams need sponsors in order to have the funding to actually compete. While every sport is embracing streaming, NASCAR can’t take the exact same approach as other leagues have. For broadcast TV, penetration that’s 120 to 125 million homes, cable TV is 75 million, and the direct-to-consumer platforms are somewhere in the 15 million range.” ET - Ruoff Mortgage 500, NASCAR Cup Series - FOX, Fox.“However, for us as a sport, we’re a little bit more sensitive to shifting premier content over to those digital direct-to-consumer platforms just because the penetration level isn’t as high right now in terms of platforms. ET - United Rentals 200, NASCAR Xfinity Series - FS1, FOX.com/live Sunday, March 13thģ:30 p.m. ET- Qualifying, NASCAR Cup Series- FS1Ĥ:30 p.m. ET- Practice, NASCAR Cup Series- FS1Ģ:05 p.m. Noon ET- Qualifying, NASCAR Xfinity Series- FS1ġ:30 p.m. ET - General Tire 150, ARCA Menards Series - MRN Saturday, March 12thġ1:30 a.m. ET- Practice/Qualifying, ARCA Menards Seriesħ:30 p.m. Allmendinger (+400), Noah Gragson (+450), Daniel Hemric (+500) and Justin Allgaier (+700) have the five best odds to win.Īll times below are ET. Ty Gibbs has the best odds to win the race with +300 odds. The Xfinity Series will have the running of the United Rentals 200. The odds for the rest of the field can be found at DraftKings Sportsbook. (+700), Kyle Busch (+700), Chase Elliott (+800) and Joey Logano (+800) round out the top-five drivers with the best odds. ![]() Kyle Larson has the best odds to win the event with +350 odds. Sunday, race weekend culminated with the NASCAR Cup Series and the Ruoff Mortgage 500.įor the NASCAR Cup Series, the Ruoff Mortgage 500 will start at 3:30 p.m. Saturday will feature the NASCAR Xfinity Series and the United Rentals 200. On Friday, The ARCA Menards Series will continue with the General Tire 150. The Phoenix Raceway will play host to three NASCAR events between Friday, March 11th and Sunday, March 13th.
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